diff --git a/src/intl/en-US.js b/src/intl/en-US.js
index 72632918..297d1530 100644
--- a/src/intl/en-US.js
+++ b/src/intl/en-US.js
@@ -309,6 +309,10 @@ export default {
     true {(follow requested)}
     other {}
   }`,
+  notifyLabel: `Subscribe`,
+  denotifyLabel: `Unsubscribe`,
+  subscribedAccount: 'Subscribed to account',
+  unsubscribedAccount: 'Unsubscribed to account',
   unblock: 'Unblock',
   nameAndFollowing: 'Name and following',
   clickToSeeAvatar: 'Click to see avatar',
@@ -631,6 +635,8 @@ export default {
   unableToShowReblogs: 'Unable to show boosts: {error}',
   unableToHideReblogs: 'Unable to hide boosts: {error}',
   unableToShare: 'Unable to share: {error}',
+  unableToSubscribe: 'Unable to subscribe: {error}',
+  unableToUnsubscribe: 'Unable to unsubscribe: {error}',
   showingOfflineContent: 'Internet request failed. Showing offline content.',
   youAreOffline: 'You seem to be offline. You can still read toots while offline.',
   // Snackbar UI
diff --git a/src/routes/_actions/notify.js b/src/routes/_actions/notify.js
new file mode 100644
index 00000000..383182b0
--- /dev/null
+++ b/src/routes/_actions/notify.js
@@ -0,0 +1,27 @@
+import { store } from '../_store/store.js'
+import { notifyAccount, denotifyAccount } from '../_api/notify.js'
+import { toast } from '../_components/toast/toast.js'
+import { updateLocalRelationship } from './accounts.js'
+import { formatIntl } from '../_utils/formatIntl.js'
+
+export async function setAccountNotify (accountId, notify, toastOnSuccess) {
+  const { currentInstance, accessToken } = store.get()
+  try {
+    let relationship
+    if (notify) {
+      relationship = await notifyAccount(currentInstance, accessToken, accountId)
+    } else {
+      relationship = await denotifyAccount(currentInstance, accessToken, accountId)
+    }
+    await updateLocalRelationship(currentInstance, accountId, relationship)
+    if (toastOnSuccess) {
+      /* no await */ toast.say(follow ? 'intl.subscribedAccount' : 'intl.unsubscribedAccount')
+    }
+  } catch (e) {
+    console.error(e)
+    /* no await */ toast.say(follow
+      ? formatIntl('intl.unableToSubscribe', { error: (e.message || '') })
+      : formatIntl('intl.unableToUnsubscribe', { error: (e.message || '') })
+    )
+  }
+}
diff --git a/src/routes/_api/notify.js b/src/routes/_api/notify.js
new file mode 100644
index 00000000..e06fbb8b
--- /dev/null
+++ b/src/routes/_api/notify.js
@@ -0,0 +1,16 @@
+import { post, WRITE_TIMEOUT } from '../_utils/ajax.js'
+import { auth, basename } from './utils.js'
+
+export async function notifyAccount (instanceName, accessToken, accountId) {
+  const url = `${basename(instanceName)}/api/v1/accounts/${accountId}/follow`
+  return post(url, {
+    "notify": true,
+  }, auth(accessToken), { timeout: WRITE_TIMEOUT })
+}
+
+export async function denotifyAccount (instanceName, accessToken, accountId) {
+  const url = `${basename(instanceName)}/api/v1/accounts/${accountId}/follow`
+  return post(url, {
+    "notify": false
+  }, auth(accessToken), { timeout: WRITE_TIMEOUT })
+}
diff --git a/src/routes/_components/profile/AccountProfile.html b/src/routes/_components/profile/AccountProfile.html
index 19323172..0a2f5c12 100644
--- a/src/routes/_components/profile/AccountProfile.html
+++ b/src/routes/_components/profile/AccountProfile.html
@@ -8,6 +8,7 @@
   <div class="account-profile-grid-wrapper">
     <div class="account-profile-grid">
       <AccountProfileHeader {account} {relationship} {verifyCredentials} />
+      <AccountProfileNotify {account} {relationship} {verifyCredentials} />
       <AccountProfileFollow {account} {relationship} {verifyCredentials} />
       <AccountProfileNote {account} />
       <AccountProfileMeta {account} />
@@ -37,7 +38,7 @@
     display: grid;
     grid-template-areas: "avatar     name        label     followed-by   follow"
                          "avatar     username    username  username      follow"
-                         "avatar     note        note      note          follow"
+                         "avatar     note        note      note          notify"
                          "meta       meta        meta      meta          meta"
                          "details    details     details   details       details";
     grid-template-columns: min-content auto 1fr 1fr min-content;
@@ -71,7 +72,7 @@
       grid-template-areas: "avatar     name          follow"
                            "avatar     label         follow"
                            "avatar     username      follow"
-                           "avatar     followed-by   follow"
+                           "avatar     followed-by   notify"
                            "note       note          note"
                            "meta       meta          meta"
                            "details    details       details";
@@ -97,6 +98,7 @@
                            "username    username"
                            "followed-by followed-by"
                            "follow      follow"
+                           "notify      notify"
                            "note        note"
                            "meta        meta"
                            "details     details";
@@ -108,6 +110,7 @@
 </style>
 <script>
   import AccountProfileHeader from './AccountProfileHeader.html'
+  import AccountProfileNotify from './AccountProfileNotify.html'
   import AccountProfileFollow from './AccountProfileFollow.html'
   import AccountProfileNote from './AccountProfileNote.html'
   import AccountProfileMeta from './AccountProfileMeta.html'
@@ -144,6 +147,7 @@
       AccountProfileHeader,
       AccountProfileFollow,
       AccountProfileNote,
+      AccountProfileNotify,
       AccountProfileMeta,
       AccountProfileDetails,
       AccountProfileMovedBanner,
diff --git a/src/routes/_components/profile/AccountProfileNotify.html b/src/routes/_components/profile/AccountProfileNotify.html
new file mode 100644
index 00000000..7a545cbd
--- /dev/null
+++ b/src/routes/_components/profile/AccountProfileNotify.html
@@ -0,0 +1,92 @@
+<div class="account-profile-notify {shown ? 'shown' : ''}">
+  <!--
+    The bell notification button (Mastodon 3.3+)
+    Shows if we're getting notifications or not.
+    It is not possible to turn on notifications for accounts you don't follow.
+    Also the instance can just have no support for this feature.
+  -->
+  <IconButton
+    className="account-profile-notify-icon-button"
+    {label}
+    pressedLabel="{intl.denotifyLabel}"
+    {href}
+    big={!$isVeryTinyMobileSize}
+    on:click="onNotifyButtonClick(event)"
+    ref:icon
+  />
+</div>
+<style>
+  .account-profile-notify {
+    grid-area: notify;
+    align-self: flex-start;
+    display: none;
+  }
+  .account-profile-notify.shown {
+    display: block;
+  }
+
+  @media (max-width: 240px) {
+    .account-profile-notify {
+      justify-self: flex-end;
+    }
+  }
+</style>
+<script>
+  import IconButton from '../IconButton.html'
+  import { FOLLOW_BUTTON_ANIMATION } from '../../_static/animations.js'
+  import { store } from '../../_store/store.js'
+  import { setAccountNotify } from '../../_actions/notify.js'
+  import { formatIntl } from '../../_utils/formatIntl.js'
+
+  export default {
+    methods: {
+      oncreate () {
+        if (process.browser) {
+          window.__button = this
+        }
+      },
+      async onNotifyButtonClick (e) {
+        e.preventDefault()
+        e.stopPropagation()
+        const {
+          account,
+          accountId,
+          notifying
+        } = this.get()
+        if (notifying) { // unblock
+          await setAccountNotify(accountId, false)
+        } else { // follow/unfollow
+          this.refs.icon.animate(FOLLOW_BUTTON_ANIMATION)
+          await setAccountNotify(accountId, true)
+        }
+      }
+    },
+    store: () => store,
+    data: () => ({
+    }),
+    computed: {
+      accountId: ({ account }) => account.id,
+      notifying: ({ relationship }) => {
+        return relationship && relationship.notifying
+      },
+      href: ({ notifying }) => {
+        if (notifying) {
+          return '#fa-bell-ringing'
+        }
+        return '#fa-bell-o'
+      },
+      label: ({ notifying }) => {
+        if (notifying) {
+          return formatIntl('intl.notifyLabel')
+        }
+        return formatIntl('intl.denotifyLabel')
+      },
+      shown: ({ verifyCredentials, relationship }) => (
+        verifyCredentials && relationship && verifyCredentials.id !== relationship.id && relationship.following
+      ),
+    },
+    components: {
+      IconButton
+    }
+  }
+</script>