diff --git a/src/routes/_actions/addInstance.js b/src/routes/_actions/addInstance.js
index 1cf0eeae..ce5f6678 100644
--- a/src/routes/_actions/addInstance.js
+++ b/src/routes/_actions/addInstance.js
@@ -8,6 +8,13 @@ import { updateCustomEmojiForInstance } from './emoji'
 import { database } from '../_database/database'
 import { DOMAIN_BLOCKS } from '../_static/blocks'
 
+const GENERIC_ERROR = `
+  Is this a valid Mastodon instance? Is a browser extension
+  blocking the request? Are you in private browsing mode?
+  If you believe this is a problem with your instance, please send
+  <a href="https://github.com/nolanlawson/pinafore/blob/master/docs/Admin-Guide.md"
+    target="_blank" rel="noopener">this link</a> to the administrator of your instance.`
+
 function createKnownError (message) {
   const err = new Error(message)
   err.knownError = true
@@ -59,10 +66,7 @@ export async function logInToInstance () {
   } catch (err) {
     console.error(err)
     const error = `${err.message || err.name}. ` +
-      (err.knownError ? '' : (navigator.onLine
-        ? `Is this a valid Mastodon instance? Is a browser extension
-           blocking the request? Are you in private browsing mode?`
-        : 'Are you offline?'))
+      (err.knownError ? '' : (navigator.onLine ? GENERIC_ERROR : 'Are you offline?'))
     const { instanceNameInSearch } = store.get()
     store.set({
       logInToInstanceError: error,
diff --git a/src/routes/_pages/settings/instances/add.html b/src/routes/_pages/settings/instances/add.html
index 502ddfe1..d8c22ac3 100644
--- a/src/routes/_pages/settings/instances/add.html
+++ b/src/routes/_pages/settings/instances/add.html
@@ -14,7 +14,7 @@
 
       {#if $logInToInstanceError && $logInToInstanceErrorForText === $instanceNameInSearch}
         <div class="form-error form-error-user-error" role="alert">
-          Error: {$logInToInstanceError}
+          Error: {@html $logInToInstanceError}
         </div>
       {/if}