diff --git a/deploy.sh b/deploy.sh
index d66caa2..5777829 100755
--- a/deploy.sh
+++ b/deploy.sh
@@ -37,6 +37,9 @@ else
         "base")
             $BASE_CMD --tags base_only
         ;;
+        "users")
+            $BASE_CMD --tags setup-users
+        ;;
         *)
             usage
             exit 1