diff --git a/bornhack/settings/base.py b/bornhack/settings/base.py
index fde2182f..0a9ff22a 100644
--- a/bornhack/settings/base.py
+++ b/bornhack/settings/base.py
@@ -89,6 +89,7 @@ ACCOUNT_EMAIL_REQUIRED = True
 ACCOUNT_EMAIL_VERIFICATION = True
 ACCOUNT_EMAIL_SUBJECT_PREFIX = '[bornhack] '
 ACCOUNT_USERNAME_REQUIRED = False
+ACCOUNT_LOGIN_REDIRECT_URL='/shop/'
 LOGIN_URL = '/login/'
 
 ACCOUNT_DEFAULT_HTTP_PROTOCOL = 'https'