diff --git a/bornhack/templates/sponsors.html b/bornhack/templates/sponsors.html
index d08a9897..2aa59355 100644
--- a/bornhack/templates/sponsors.html
+++ b/bornhack/templates/sponsors.html
@@ -3,18 +3,72 @@
 {% block content %}
 <h2>Sponsoring</h2>
 
-<p>We are looking for sponsors. If you work for a company that you believe might be able to sponsor BornHack please direct the right people to this page.</p>
+<h3>We Are Looking for Sponsors</h3>
+<p>To help us make BornHack an unforgettable event and allow it to
+grow. If you would like to sponsor us and have a great idea do
+not hesitate to contact us at <a href="mailto:sponsors@bornhack.dk">
+sponsors@bornhack.dk</a>. If you work for a company that you believe
+might be able to sponsor BornHack please direct the right people
+to this page.</p>
 
-<p>For sponsor inquiries, please reach out to sponsors@bornhack.dk</p>
+<p>You can read more about the event and possible areas of your
+sponsorship below.</p>
+
+<h3>The Concept</h3>
+<p>The idea and basic concept of BornHack comes from participation
+in similar camps in Germany and the Netherlands. These events
+have a huge traction (several thousand participants) and we therefore
+think the time is right for another one.</p>
+
+<h3>The Organisers</h3>
+<p>BornHack is a technology festival put together by a group of
+people from Denmark and Sweden employed in the local IT industry.
+The organiser group have a burning desire to set up a forum where
+people with different interests in IT and technology can come together
+to share ideas, network, and just have plane old fun together.
+Several of the co-organisers have previously been (or are still)
+involved in organising conferences such as
+<a href="https://opensourcedays.org/">Open Source Days</a>.</p>
+
+<h3>Location and Format</h3>
+<p>To not bite over more than we can chew, the very first BornHack
+will be inviting 350 paying guests for an entire week, with the
+idea that it will grow steadily from there. It will take place
+at <a href="http://jarlsgaard.dk">Jarlsgaard</a> on Bornholm, Denmark
+- and it's immediate surroundings, where we can promise a gigabit
+fiber connection to the outside world. Hopefully, the weathergods
+will also bless us.</p>
+
+<h3>Sponsorship</h3>
+<p>A sponsorship can be in the range of 5000 DKK and up. You get
+to have a logo of your choice placed on our website in the sponsors
+section, as well as mentions in written material such as programs
+where sponsors will be disclosed.</p>
+
+<p>You can also choose to sponsor a certain area or event at the
+camp, where we will figure out a fitting display in cooperation
+with you. Our current ideas needing sponsorships are:</p>
 
-<p>A sponsorship can be in the range of DKK 5000,- and up. Your sponsorship could, for example, be used for:</p>
 <ul>
   <li>Bar area</li>
   <li>Lounge area</li>
-  <li>BBQ (coal and renting of grills)</li>
+  <li>BBQ (charcoal and renting of grills)</li>
   <li>T-shirt's</li>
-  <li>Shuttle bus to and from the venue on the first and the last camping day</li>
+  <li>
+    Shuttle bus to and from the venue on the first and the last
+    day of camping.
+  </li>
 </ul>
-<p>Please reach out to us on sponsors@bornhack.dk if you have a creative idea that you would be interested in sponsoring :-)</p>
 
-{% endblock %}
\ No newline at end of file
+<p>If you have any other creative ideas you would be interested
+in sponsoring, reach out to us on
+<a href="mailto:sponsors@bornhack.dk">sponsors@bornhack.dk</a>
+and we can talk about it.</p>
+
+
+<h3>Our Current Sponsors</h3>
+<ul>
+  <li>PROSA</li>
+</ul>
+
+{% endblock %}